LOGISTICS SYSTEM AS A DIRECTION FOR INCREASING COMPETITIVENESS OF THE METALLURGICAL PLANTS OF UKRAINE

Анотація

Market relations in Ukraine are characterized by dynamism of the external environment, aggravation of competition between producers, increase of the level of commercial risk; require the enterprises of the mining and metallurgical industry of Ukraine to find effective ways of ensuring competitiveness, strengthening the competitive position and competitive status. Timely and uninterrupted supply of metallurgical complexes with quality secondary raw materials, sufficient for stable production volume, is an extremely important task that determines the economic security and competitiveness of ferrous metallurgy. Enterprise competitiveness management involves the introduction of modern logistics systems, taking into account the specifics of the competitive environment of the market and is a necessary and important strategic direction for improving the competitiveness of the enterprise. Today, in the secondary steel market, Ukraine's decision-making in the competitive behavior model is, in most cases, intuitive, without a fundamental basis and careful strategic analysis. Only a balanced approach to the assessment and use of competitive factors ensures business development and its advantages over competing companies. The implementation of this approach is an important task of management and marketing of the enterprise. In many ways, the solution to the problem of competitiveness of domestic metallurgical enterprises will depend on the possibility of its analysis. The methods of estimation of concentration level and monopolization of ferrous scrap market of Ukraine, which is a strategic raw material for metallurgical plants, are considered in the article. Approaches and indicators are analyzed to analyze the degree of market concentration: the coefficient of market concentration; Herfindahl-Hirschman coefficient; Rosenbluth coefficient (Hall-Tidman) is an indicator of market share entropy; Gini index. The share of metallurgical plants of Ukraine specializing in scrap metal processing and processing is analyzed and established. The current state and level of competition in the secondary steel market of Ukraine have been determined. On the basis of certain indicators, metallurgical plants of Ukraine have the opportunity to create an effective system for managing the competitiveness of enterprises, which are a prerequisite for achieving their strong competitive positions.

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