REGIONAL ATTRACTIVENESS WITHIN TERRITORIAL MARKETING CONCEPT: UKRAINIAN CASE STUDY
Анотація
The article analyzes the attractiveness of the regions of Ukraine based on the application of basic econometric methods. The author’s approach to the definition of regions from the stand-point of the concept of territorial marketing is proposed. The dynamics of regional development are presented and, accordingly, the analysis of the competitiveness of the regions of Ukraine in the period 2014-2019 is carried out. The basic trends of regional development are determined. An analysis of the interdependence of macroeconomic processes and their impact on the meso level. The results of the analysis form a methodological basis for in-depth research, in particu-lar, the formation of organizational and economic mechanisms for managing the marketing attractiveness of regions.
Класифікація
Ідентифікатори
Рецензії (0)
Написати рецензіюРецензій ще немає. Будьте першим!
Схожі роботи
THE MAIN TRENDS IN THE DEVELOPMENT OF INDUSTRY 4.0 AND ITS IMPACT ON THE ECONOMIC SECURITY OF THE STATE: AN INTERNATIONAL ASPECT
Схоже за: Labor Market and Education · Economic Issues in Ukraine · Business and Economic Development
COMPETITIVENESS OF THE ENTERPRISE IN THE CONDITIONS OF THE DIGITAL ECONOMY
Схоже за: Labor Market and Education · Economic Issues in Ukraine · Business and Economic Development
WAYS OF SOCIO-ECONOMIC DEVELOPMENT OF THE REGION
Схоже за: Labor Market and Education · Economic Issues in Ukraine · Business and Economic Development
FINANCIAL STABILITY, FINANCIAL INSTABILITY AND FINANCIAL SUSTAINABILITY OF THE ECONOMY
Схоже за: Labor Market and Education · Economic Issues in Ukraine · Business and Economic Development
FORMATION OF DIGITAL COMPETENCE OF CIVIL SERVANTS IN THE PROCESS OF PROFESSIONAL TRAINING
Схоже за: Labor Market and Education · Economic Issues in Ukraine · Business and Economic Development
THE ANALYSIS OF FOREIGN EXPERIENCE TO IMPLEMENTATION ENERGY EFFICIENCY ON THE BASIS OF SMART GRID MODEL
Схоже за: Labor Market and Education · Economic Issues in Ukraine · Business and Economic Development