The digital economy of the region in the context of conditions to increase its competitiveness

Анотація

The article identifies and substantiates the prerequisites and the need to implement the concept of digitalization of the regions of Ukraine. The difference of national programs and digitization strategies in different countries is considered, namely the programs: Concept of development of digital economy and society of Ukraine (Ukraine), Consortium of industrial Internet (USA), Society 5.0 (Japan), Industry 4.0 (Germany), Made in China – 2025 (China), Digital Technology Development Strategy (UK), Digital Economy Strategy of Canada is based on the economic plan of the government Advantage Canada (Canada) and reveals the main goal of digital development of national strategies for digitalization of the economy. The priority goals of digital transformation of Ukraine are considered, namely: increase of the level of digital literacy of the population; ensuring unimpeded access to high-speed Internet of all settlements and social institutions; introduction of the possibility of receiving electronic services via a smartphone; introduction of electronic document management; ensuring electronic interaction between national registers; introduction of open data by regional authorities; development of e-democracy tools. The factors that need to monitor and analyze the situation, identify and eliminate inconsistencies to increase the competitiveness of the company (development of information and communication technologies; development of scientific potential of employees of the organization; maintaining a favorable image of the company). The authors present summary statistics on the number of Internet subscribers by region as of 2019-2020. According to the above data, the presence of the so-called «digital divide», that is a noticeable difference between the regions, remains a problematic issue in Ukraine in practice. The priority directions of development of digital economy of regions of Ukraine are analyzed: stimulation of creation and development of the business focused on digital economy; additional regional support for small and medium-sized businesses in the field of digital technologies; formation and scaling of digital platforms for the main sectors of the economy; increasing the volume of training in the field of digital technologies; strengthening state support for the development of digital technologies in the field of health care in the regions.

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