THEORETICAL AND METHODOLOGICAL ASPECTS OF MANAGING THE ECONOMIC SECURITY OF PUBLISHING AND PRINTING ENTERPRISES

Анотація

A comprehensive theoretical and methodological analysis of the management of economic security of publishing and printing enterprises in the context of modern challenges has been carried out. Particular attention has been paid to revealing the specifics of security activities, determined by the technological, resource, personnel, information and financial aspects of the functioning of enterprises in this industry. It has been determined that economic security is a system-forming factor in the stable development of publishing and printing enterprises and ensuring their security potential in the long term. The study substantiates that the security activities of publishing and printing enterprises should include a set of measures to counter external and internal threats: piracy, inflationary pressure, shortage of raw materials, leakage of confidential information, personnel instability, competition from digital media. A systematic approach to the formation of an economic security strategy based on risk monitoring, strategic planning, implementation of digital management tools, as well as the development of human resources. Special attention is paid to the impact of personnel on security activities. It is proven that the qualifications, motivation, discipline and digital awareness of personnel directly determine the effectiveness of the implementation of the enterprise's security policy. The importance of the system of hiring, evaluating and training personnel for strengthening economic security is emphasized, and recommendations are formulated for improving management decisions in this area. The paper analyzes the transformative impact of digitalization on the economic security management system. It is determined that digitalization contributes to the automation of production, increasing the accuracy of control, financial monitoring, information security, the formation of knowledge bases, and risk forecasting. At the same time, the risks of digital vulnerability are outlined, which require a separate management response in the form of cyber protection, software updates and personnel training.

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